The CRAVE SF Bay Area Project – In Her Shoes in Palo Alto – the Urban Girls’ Manifesto | Palo Alto Family Photographer

Starting my catch up next with a special project I was involved in – the CRAVE project. What’s that, you ask? CRAVE is a series of guidebooks that highlights women-owned businesses in a given area, the sorts of places that women crave. The newest edition is CRAVE San Francisco (and the Greater Bay Area) featuring hip and stylish women entrepreneurs. The first book focused on Seattle and when it did so well, the writers and publishers decided to move onto other cities. Vancouver was next, then Portland and Austin and now, the San Francisco Bay Area and Chicago. You’re going to find everything from masseuses to new designers (fashion and home) to confectionary queens to organizing consultants to, well, just about everything. Oh, and let’s not forget photographers.  😉  You’ll find these books in Barnes and Noble and Borders bookstores very, very soon. Don’t worry, I’ll let you know when they’re out for our area.

IMG_1261 copy PROOFWondering why I’m so excited about this upcoming book? Well, I had the chance to photograph some of the women-owned businesses in the area for the book. Not only did I get to do a little different style of photography and stretch my creativity, I met a few wonderful women proprietors along the way….some of which I need to revisit…next time as a customer. So, here are a few of my faves from the shoots. And please, check ’em out when you get a chance. You’ll be glad you did.

First up, In Her Shoes in Palo Alto. I have to tell you. I did not want to leave this store. Everywhere I looked, there was something unique and interesting for me to photograph. I was really looking forward to this assignment and I was not disappointed. Pamela Rosekrans, proprietor, has created such a beautiful and chic shop. You could sit in one place and find a million things to try on. From its stylish designer shoes to its hold-everything leather handbags to its one-of-a-kind jewelry. I was lucky I left my wallet in my car. But I know where I’m going to send my family shopping for me for Christmas this year. Oh and in here, you don’t have to worry about shopper’s remorse – 100% of the profits go to the Global Fund for Women. I’ve often heard that running a retail store is a labor of love. So, Pamela certainly must have one big heart.  Check out her store…but give yourself a lot of time. I’m sure you’ll find it as hard to leave as I did.

Meet Pamela Rosekrans, proprietor of In Her Shoes.

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Would you like to see more treasures from this fabulous store? Click the link below.

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More to come…stay tuned.

An original post to Life As We See It, the official blog of Solheim Photography.

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